Getting started with App Ads Insights

Understand the product, its current availability, and the two separate Apple connections.

Written By Enrique Bonansea

Last updated About 2 hours ago

App Ads Insights is designed to help you decide whether to scale, maintain, or reduce Apple Ads investment using campaign evidence and optional app-level sales context.

Current availability

As of September 19, 2026, the dashboard shows Apple connection coming soon. Apple Ads authorization, campaign analysis, and recommendations are not available yet. Access to the dashboard or an App Store Connect setup form does not mean these features are active.

Two different connections

  • Apple Ads: the planned connection uses Apple’s authorization page to grant access to permitted accounts or campaign groups.

  • App Store Connect: the optional connection uses a Sales and Reports team API key and Vendor Number to provide sales and proceeds context.

Where to begin

Open App Ads Insights connection settings and review the availability notice. Use only the setup actions enabled for your account. Google sign-in identifies your App Ads Insights account; it does not authorize either Apple service.