Connect App Store Connect to App Ads Insights

Add optional sales context with a Sales and Reports team key and Vendor Number.

Written By Enrique Bonansea

Last updated About 2 hours ago

App Store Connect adds app-level Sales and Trends context. It is separate from the planned Apple Ads authorization flow.

What you need

  • A team API key with Sales and Reports access.

  • The matching Issuer ID, Key ID, and downloaded .p8 private key file.

  • The numeric Vendor Number from Sales and Trends for the same Apple team.

The App Ads Insights reporting connection does not require an Admin or Finance key. Creating a team key in Apple requires an appropriately authorized Account Holder or Admin; that is different from the role assigned to the new key.

Connect the key

  1. Open connection settings and find App Store Connect.

  2. Follow the linked Apple setup guide if you need a dedicated key. The suggested name is AppAdsInsights.

  3. Enter the Issuer ID, Key ID, .p8 file, and Vendor Number.

  4. Select Verify key and connect, then read the resulting status.

What verification means

The service checks access to a recent Sales and Trends report before saving. If no report is available, the connection can remain unverified. A saved connection does not establish campaign-attributed revenue or activate Apple Ads features.