Read AppReport reports, dates, and comparisons

Open a report

In Reports, choose the app scope and date range, then apply the filters. The catalog groups reports by performance, monetization, quality, and data quality.

Examples include Executive Overview, Downloads & Installations, Revenue & Proceeds, and Data Health. A report can contain a mixture of available, partial, and unavailable metrics.

Check the comparison basis

Read the exact current and comparison dates. A percentage change is meaningful only when the metric definition, currency, coverage, and periods are compatible. An unavailable baseline is not zero.

Understand source dates

Apple report dates retain their source meaning. Sales and Trends periods, Analytics dates, and Financial Reports fiscal periods must not be silently treated as identical local calendar days. Profile timezone changes affect activity timestamps; they do not rewrite Apple’s source dates or daily totals.

Before using a number

Review freshness and completeness, and follow Data health for missing data. A completed import or a visible report title does not prove that every metric or breakdown is supported for the selected period.