Understand missing, delayed, and insufficient campaign data

App Ads Insights is designed to make data limitations visible. The campaign analysis experience is planned; Apple Ads connectivity is currently unavailable.

Different states need different responses

• Missing: a required source or field has not been obtained.

• Delayed: the source has not supplied the expected period yet.

• Stale: the latest successful collection is older than the analysis needs.

• Insufficient: the available sample or attribution cannot support a dependable conclusion.

Before acting on a result

Check the evidence window, latest successful refresh, connected account or campaign group, and any missing revenue context. A visible zero should represent measured zero activity; unavailable information must not be treated as zero.

What to do next

Follow an explicit reconnect instruction if authorization has failed. Allow time for source reporting if the issue is delay. Avoid increasing spend solely because a partially populated result looks favorable.

For a persistent problem, contact support through the dashboard with the visible status and time of the issue, without credentials or private report attachments.