App Ads Insights

Help, setup guides, and FAQs for App Ads Insights.

Getting started with App Ads InsightsUnderstand the product, its current availability, and the two separate Apple connections.
Why Connect Apple Ads is unavailableWhat the coming-soon notice means and what to do while Apple authorization is unavailable.
Connect App Store Connect to App Ads InsightsAdd optional sales context with a Sales and Reports team key and Vendor Number.
Troubleshoot App Ads Insights reporting connectionsResolve mismatched key details, missing reports, and unverified App Store Connect access.
Analysis-only access and planned campaign managementUnderstand the difference between reading campaign data and explicitly approving a change.
How planned Scale, Wait, and Cut recommendations workLearn the intended recommendation labels, evidence requirements, and limitations.
Understand sales, proceeds, and campaign attributionWhy app-level revenue context does not automatically prove campaign profitability.
Understand missing, delayed, and insufficient campaign dataHow to interpret data limitations in the planned analysis experience.
Manage your App Ads Insights profile and preferencesUpdate display preferences and understand the current account controls.
App Ads Insights credentials, data requests, and supportKeep keys secure and get help with access, exports, or account changes.